The Excitement of Action

The action genre has been a favorite for most media consumers throughout history. Action creates a feeling of excitement and thrill that gets viewers to be intrigued in the film. But who are the typical viewers that enjoy watching it?

Typical target audience of an action genre are young adults between the ages of 18 and 24 years old. Typically young adults enjoy watching an action genre film due to the adrenaline rush they gain while and after watching.

Genre conventions in action films always have a protagonist, stunts, explosions, and high speed chases.

Some production techniques involved in the films include fast pacing, intense music, and usually focuses on creating a sense of adrenaline, which teens and young adults love,

Action genre conventions can be marketed in many ways whether it is highlighting its thrill, encouraging the excitement to viewers, and including prominent actors.

An example of a film apart of the action genre is Die Hard.

It embodies the genre through its focus on a protagonist, John McClane, who faces a series of escalating challenges that include violence, physical feats, and a ticking-clock scenario.

Another example of a film apart of the action genre was The Matrix. It embody the genre through a fast-paced plot, spectacular stunts, and a focus on a heroic protagonist who must overcome overwhelming physical challenges.

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